
Think Dylon's Candy Bar Store meets Urban Decay and what do you get? Mikyajy (www.mikyajy.com). It’s the newest and fastest growing cosmetic brand in the Middle East. Mikyajy, which means 'Makeup' in Arabic, believes makeup should be fun, fabulous and affordable!
Mikyajy is makeup with an edge for fashionable ladies everywhere. When you walk into the store, you get the impression you’re entering a candy shop. The design concept behind the Mikyajy store is one of a semi-cartoon world where everything is cute and teeny made for women of all ages.
Mikyajy product offers a dazzling array of makeup for eyes, lips, cheeks and makeup brushes you’re sure to love.
Launched in 1999, Mikyajy has more than 160 stores across Saudi Arabia, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait and Libya. It was developed and made in Europe to satisfy a makeup fashionistas everywhere.
Ranked 29th in the Forbes Arabia Top 40 Brands - an incredible achievement for a brand that was born just 10 years ago, Mikyajy is continuing to grow globally through franchise operations.
I'm surprised it's not sold in Sephora or Henri Bendel. Helloooo!
With lots of fun products to choose from, Mikyajy epitomizes the overall notion that make up should be an enjoyable, experimental process in an effort to help achieve your desired look. Mikyajy’s Minx brand boasts the perfect line to create the hottest looks. Minx is for the girl who embraces variety, flirts with color and plays with style. If you desire to look like a rock star or beauty queen, Minx is for you.
For the girl next door look, the Sabaya range is designed as the perfect cosmetic brand for everyday use. Its uncomplicated, easy to use and the highest quality standards. Sabaya is perfect for women who don’t like spending a lot of time on their makeup, but wants to add a little color to bring out their natural beauty.
But Mikyajy’s most impressive and luxurious brand (and my favorite) is the 22Kcollection. Fun, sophisticated and glamorous, it is Mikyajy’s premium line of full frontal makeup. The packaging is the gold standard of Mikyajy’s product line, literally!

The 22K Magnetizing Single Chalk Eye Shadow is an exquisite eye shadow that locks in intense color for the eyes. It can be used wet for a dramatic look, or as a dry chalk for soft luminosity. These bold shades come in 22 colors and will bring out the sexy in you. Black Knight, White Gold and Burnished Copper will give your eyes a smokey look and shimmer all night.
Luxurious textures, like the 22K Daring Cream Eye Shadow, are offered in 12 radiant colors. Rich in texture and dazzling in style, Passion Red, Couture Brown and Bohemian Bronze are sure to give your eyes a fabulous glow. These pearly pigments glow in the day and shimmer at night. Put that in your makeup bag! Russian Velvet and Lustrous Lilac paired together are playful and sexy. Let’s not forget the glamorous gold packaging, developed to allure you into the world of Arabian beauty and brilliance.
Don't you hate when your eye shadow disappears after long day at work. Go for the 22K Intriguing Eye Shadow Base. One easy application of this versatile base makes eye shadow color last longer. It does what it says and says what it does!
Eyeliner is essential, so define your eyes with 22K Captivating Liquid Eyeliner. This super long-lasting liquid liner pen will never fade or run and stays on strong. Even after site-seeing all day in Dubai’s 110 degree heat, I was amazed it didn’t run off or fade away.
Arch your eyebrows with the 22K Scintillating Eyebrow Powder & Wax. This dual function eye brow kit does what it says. The Earthy Brown powder works to enhance your natural tones, while the Dusty Brown wax seals in color, protects the eye brows and maintains their shape.
Nowadays, women want fabulous eyelashes, or “fabulashes.” I recommend the 22K Curvaceous Curling Mascara in Black Magic. It contains bees wax for a glossy finish and a curl effect complex which instantly curls the lashes. It’s long lasting and smudge resistant.
So now you know. Mikyajy is expanding and we hope to see it come to Europe and North America. For more information about Mikyajy brand categories, visitwww.mikyajy.com or http://kojfranchise.com/mikyajy_cat.htm
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